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Behind the Logo: How to Hire and Grow Real Leaders in Fashion
Part 2 of my "Behind the Glamour" Series - Confessions of a Fashion Headhunter In my last article, I wrote about a common pattern in the fashion industry: Hiring for brand pedigree instead of actual leadership ability. When we choose résumés over leadership skills, we don’t just risk bad hires — we damage cultures, lose great talent, and stall innovation. But the point isn’t just to critique what’s broken. It’s to offer a better way forward. Because fashion needs a new kind
Theresa Fuchs-Santiago
Jun 11, 20253 min read


When Logos are Chosen over Leadership: A Crisis in Fashion's C-Suite
Part 1 of my "Behind the Glamour" Series - Confessions of a Fashion Headhunter They’ve worked at all the right brands. They know all the right people. They have presence, polish, and a beautifully curated CV. On paper? Perfect. But ask the teams who worked under them? “Empowering?” Not really. “Visionary?” Never saw it. “Safe to disagree with?” Only once — never again. In fashion — especially luxury — 𝘁𝗼𝗼 𝗺𝗮𝗻𝘆 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝗵𝗶𝗿𝗲𝗱 𝗳𝗼𝗿 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵�
Theresa Fuchs-Santiago
Jun 6, 20252 min read
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